From humble beginnings owner and operator, Chris Trafton, started his journey as a one-man team logging more than 20 miles on the beach every day with a passion for creating a sense of community, the highest level of customer service, and creating memories for all the guests we serve. From the get-go this business has always come from a heart of service. We strive to develop a sense of family within the Excel team, our business partners, and ultimately those who come to visit our shores in hopes of building experiences that will last a lifetime. 

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BUILDING A COMMUNITY

 

Fast forward and now Excel has grown to a team of more than 40 members servicing 10+ properties stretching from Walton County, FL to Gulf Shores, AL. As we've continued to expand, our focus on being the premier beach hospitality service has been our guidepost. It's what allows us to pursue excellence, going the extra mile  building memorable moments and relationships for all.

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SERVING VETERANS

 

Our service is not limited to hospitality. We are passionate in serving our local community as well! While beach hospitality is seasonal for many teams, we seek to provide year-round work for ours allowing them to lead a high-quality life that is rooted in stability and hope. We also proudly support veterans by being the only beach service IN THE WORLD as a certified DOD Skillbridge partner. This program directly supports veterans leaving Active Duty by providing them transitioning support such as career opportunities and mentorship and is headed by our very own USAF Chaplain Sean Russell and former USA Green Beret Ethan Fisher.

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GROWING THE FAMILY

 

Every member of our team is not only treated as family but is provided personal opportunities of growth to step into their fuller potential and grow as individuals and leaders. Simply put, we see business as a means to transform lives for the better. We are more than just a beach and hospitality service, we are family.